THOMAS WELANDER

Master of Arts / Collaborative and Industrial Design / Aalto University 2019

Contact:
thomas.welander1@gmail.com

+358451302403

THOMAS WELANDER

Contact:
thomas.welander1@gmail.com

+358451302403


Fundraiser campaign for the Finnish National Gallery



The brief was to design a marketing campaign for a public fundraiser event for FNG. Based on Douglas Holt’s theory of cultural branding, the marketing concept demonstrates an innovative cultural expression. It does so by portraying the Finnish heritage of Kalevala paintings in a contemporary way. By tapping into our national cultural heritage, the advertisement image showcases how these artworks create value for individuals in a modern context. Therefore, the campaign broadens the consumer segment for art appreciators and possible donors.